Japanese car company to optimise marketing

One of Japan's major car companies is deploying a new solution to optimise its online marketing. Toyota Motor Corporation Japan has selected Omniture SiteCatalyst to understand how its digital marketing campaigns are driving purchase, brand building and loyalty. The analytics platform will be used across Toyota's global corporate site as well as ten others.

"SiteCatalyst gives Toyota real-time, practical data, which can be a valuable competitive edge in a business environment where brands are increasingly interacting with their customers online," says Marcus Otsuji, Japan country manager, Omniture, an Adobe company.

"Additionally, through the Omniture Online Marketing Suite, Omniture integrates online analytics with other optimisation tools, such as solutions for testing and targeting and search engine marketing optimisation. This flexibility gives Toyota the ability to expand its online marketing optimisation efforts, which was a critical factor in Toyota's decision to adopt Omniture," he says.lement to the campaign following on from Google's decision to allow spirit brands to advertise on the platform earlier this year (nma 4 December 2008). "Search is proving to be very effective for us," he said.

The campaign is being developed by Glue London.